Photos taken with Panasonic Lumix LX100
So I was invited down to the Charlotte Tilbury store in Covent Garden for the new fragrance launch. As soon as I walked in I could smell such a mood lifting scent - of course it was the scent of dreams!
Scent of a Dream is a first-of-its-kind ‘floral chypre perfume harmony that Charlotte calls ‘fleurotic™ frequency’ - a psychoactive scent pathway that attracts love, light, power, positivity and sex to the wearer.
The story goes that she wore it out one night and caught the nose of a gentleman who was instantly attracted to it and asked if she ever had a scent of a dream. With such a major attraction to her signature scent - she decided to finally create her own fragrance and collaborated with Kate Moss who is the face of the campaign. Who better to collaborate with than Kate? Two icons combining their forces together to give consumers an incredible experience.
At the store, I also got to experience the virtual reality goggles which transitioned you into Kate, you get to explore the galaxy and hit up a kick ass party. There, you stumbled upon a man who is attracted to your scent and a love story is waiting to happen. It was such a cool experience and such an awesome way to combine technology with the beauty launch. It gave you the experience of wearing the scent on a night out. I love scents like this with such an emotional and mesmerising back story, as it truly connects you to another level when you are wearing the scent. Another thing I love about it is that it smells different on everyone and throughout the day the scent changes. Giving you such a personal experience with every bottle. I truly have fallen in love with this scent and can't wait to wear it in the next few days to really see what it can offer. Experience the VR here! (view on your phone!)
With such a whirlwind mixture of lemon, black pepper, jasmine, fire tree and violet to name a few, no wonder I'm so drawn to it! You can get your hands on the fragrance exclusively at the Charlotte Tilbury store in convent garden store or Selfridges!
This post was created in collaboration with Charlotte Tilbury